Posts tagged with Cars


Autotrader on integrating SEO, PPC and social

Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search results.

Anthony Robinson, Head of SEO at Razsor, Auto Trader’s search and web design arm, talked us through how these three disciplines should be seen in the round.


Six outstanding automotive marketing campaigns to get your creative motor running

What makes a campaign stand out?

We’re ‘gearing up’ for The Digitals on June 27th, so we thought we’d take a closer look at some inspiring examples that really caught our eye, starting with our Automotive category so expect speed, dangerous curves and terrible car-based puns aplenty…


General Mills makes holiday food social

This week is a mixed bag of cars and music in our weekly showcase of The Dachis Group's Social Business Index. Our focus is on two well-known brands – General Mills and Kia Motors - as analyzed by the team at the Dachis Group.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.


What can automotive brands do better online?

The internet is now a major part of the automotive purchase process, with 66% of car buyers heading online to find out more about the vehicles they are considering, though 56% still buy from main dealers. 

So are car dealers and manufacturers making the most of their online presence to aid this research? If more than half move offline to buy from main dealers, is this a smooth transition? 

Here are a few ways automotive brands and dealers could improve their websites... 


Q&A: Steve Hood on the new FordOnline website

FordOnline is a website that allows users to browse online and purchase vehicles via email or telephone. I reviewed the site earlier this week. 

I've been asking FordOnline MD Steve Hood about the new website...

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