Posts tagged with Cart Abandonment

sap study

The best Asia-Pacific digital marketing stats from June 2018

A short and sweet roundup this month. Here's the best Asia Pacific stats we've seen in June 2018.

Topics include basket abandonment, adspend in Ramadan, and trust in media.

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2.6% of consumers list personalisation as important part of brand's offering

The best digital marketing stats we’ve seen this week

We trust you’ve had a suitably enjoyable week, especially those in the UK enjoying the hot weather. Let’s journey back and look at some of the digital marketing stats you might have missed.

The roundup includes news about GDPR, personalisation, AI, and lots more. 

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Start Me Up! Metrical – reducing cart abandonment with predictive analytics

In 'Start Me Up' we feature new digital businesses, often in martech. This week it's the turn of Metrical, a cart abandonment solution built on predictive analytics.

We caught up with Zabe Agha, the Founder & CEO, to ask a few questions.

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https://www.flickr.com/photos/tombrogan/250693587

How to deal with cart abandonment: Inside the mind of a customer

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart.

To understand how to deal with this, you really need to get inside your customers’ heads. The key to getting them back is understanding why they left.

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wonka

Don't patronise me with 'personalised' cart abandonment emails (a case study)

Personalisation is massive. We see it more and more in digital marketing and it's partly what machine learning technology will be tasked with in 2018.

But automated personalisation isn't always a good thing. If it isn't implemented sensitively it can jar. Nobody likes to feel like they are in some giant sausage making machine, or being served by a slightly sinister robot butler.

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till

Four tips for reducing checkout abandonment

All retailers - from huge multinationals to the independent -  face the same dilemna. Why do online shoppers abandon their baskets, and what can they do to improve?  

Dropped baskets can happen at any stage of the customer journey, and can be due to a range of reasons, from a poorly designed website to a lack of fulfilment options. But it’s even more frustrating when this happens at the final hurdle, when customers are clicks away from getting through to the confirmation page.

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How do we find a solution to the great shopping-cart abandonment problem?

When diving into the research to determine the size of the shopping cart bailout issue, most studies deliver a single percentage incorporating all three devices.

This is not enough to tell the true story of how bad the issue is.

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Ecommerce email marketing benchmarks for 2016

Ah, email. The marketing channel that steadfastly refuses to die. 

And why should it? Clearly it still works, particularly when it comes to ecommerce.

But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketing benchmarks for 2016.

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12 ways to reduce basket abandonment on your ecommerce site

In one of my recent digital marketing stats round-ups I cited a study that found overall basket abandonment rates are currently 76.6%. 

Though a certain degree of basket abandonment is expected, I still find that an incredibly depressing statistic and I think we can all do better. 

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The 10 best digital marketing stats we've seen this week

Mark Twain once said, ‘There are lies, damned lies and statistics other than the ones included in the weekly Econsultancy digital marketing stats round-up.’

What a guy. 

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Basket abandonment emails: why you should be sending them

Do basket abandonment emails work? Is there any 'best practice' guidance that ecommerce sites should follow?

What is the likelihood that an abandoner will come back to purchase after receiving the email?

Let's try to answer these questions right now in this revised and updated version of a previously published, and now outdated, post.

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What makes the Adidas basket abandonment emails so good?

When compared to its sporting goods rivals Adidas has a rather lacklustre ecommerce site.

There’s a lack of personalisation, there are no multichannel return options, delivery options are non-existent and the free delivery minimum spend is exceptionally high. All this plus a rather clunkily designed site mean that Adidas needs to up its game when it comes to ecommerce.

That being said, since exploring the site one week ago, I’ve found that Adidas is doing excellent work in the field of email marketing, in particular basket abandonment emails. Let’s take a little journey into my inbox…

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