Posts tagged with Cart Abandonment

How do we find a solution to the great shopping-cart abandonment problem?

When diving into the research to determine the size of the shopping cart bailout issue, most studies deliver a single percentage incorporating all three devices.

This is not enough to tell the true story of how bad the issue is.

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Ecommerce email marketing benchmarks for 2016

Ah, email. The marketing channel that steadfastly refuses to die. 

And why should it? Clearly it still works, particularly when it comes to ecommerce.

But as an email marketer it can be difficult to know what success looks like. Never fear, though, because in this post I’m going to share some ecommerce email marketing benchmarks for 2016.

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12 ways to reduce basket abandonment on your ecommerce site

In one of my recent digital marketing stats round-ups I cited a study that found overall basket abandonment rates are currently 76.6%. 

Though a certain degree of basket abandonment is expected, I still find that an incredibly depressing statistic and I think we can all do better. 

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The 10 best digital marketing stats we've seen this week

Mark Twain once said, ‘There are lies, damned lies and statistics other than the ones included in the weekly Econsultancy digital marketing stats round-up.’

What a guy. 

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Basket abandonment emails: why you should be sending them

Do basket abandonment emails work? Is there any 'best practice' guidance that ecommerce sites should follow?

What is the likelihood that an abandoner will come back to purchase after receiving the email?

Let's try to answer these questions right now in this revised and updated version of a previously published, and now outdated, post.

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What makes the Adidas basket abandonment emails so good?

When compared to its sporting goods rivals Adidas has a rather lacklustre ecommerce site.

There’s a lack of personalisation, there are no multichannel return options, delivery options are non-existent and the free delivery minimum spend is exceptionally high. All this plus a rather clunkily designed site mean that Adidas needs to up its game when it comes to ecommerce.

That being said, since exploring the site one week ago, I’ve found that Adidas is doing excellent work in the field of email marketing, in particular basket abandonment emails. Let’s take a little journey into my inbox…

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10 online marketing stats we've seen this week

How many three to four year olds own a tablet?

Read on to find out, along with other stats on party political conference buzz, digital ad spend, B2B procurement habits and much more.

For more online marketing statistical insight, download the Econsultancy Internet Statistics Compendium.

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Basket abandonment emails: three examples of varying quality

After my investigation last week into whether top ecommerce sites offer guest checkouts I sat back and awaited the barrage of retargeted display ads and basket abandonment emails to fill up my inbox.

Fair enough, after all I have just submitted my email address to 45 different UK and US ecommerce brands and unceremoniously abandoned 45 carts filled with random goods on their sites. I deserve everything I get.

However the barrage didn’t really happen...

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How to boost conversion rates and kick cart abandonment to the curb

Are you a retailer kept up by cart abandonment nightmares?

We’ve all done it. Clicked through pages and pages of merchandise, added various items to the cart and simply never made it to checkout.

It’s like we turned our backs and never looked back. Metaphorically, of course. But as a retailer, that’s the last thing you want.

Combat cart abandonment and increase conversion rates with the following tips and tricks. 

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Six tactics for reducing cart abandonment rates

Online retail is rapidly expanding and is expected to become a $1.5 trillion industry this year.

Cart abandonment is cutting into profits for retailers, as 68% of carts are left behind before the purchase is complete. 

While retailers can do little about some of the motives, they can ensure that the abandonment rates are kept to a minimum. 

Here's how... 

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How to successfully engage customers when remarketing

In a post on this site recently, I  looked at some of the top UK ecommerce retailers and evaluated how well they implement remarketing tactics, such as cart recovery.

In doing so I signed up to an account for each of these companies, as is the norm, loaded a basket with goods, abandoned it and then waited to see what happened. 

Since carrying out that experiment I’ve been receiving marketing emails, with varying degrees of regularity, and it got me thinking. Both cart recovery emails and wider email marketing work fantastically well for retailers when properly implemented.

So why do some retailers email me almost every day, whilst others sent hardly any?

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cart recovery

Why aren’t the UK’s top ecommerce brands doing cart recovery?

Everyone knows that cart abandonment is a universal fact for all ecommerce retailers, with 70% of consumers abandoning before a sale. 

It’s a big problem and I wanted to see how well the UK’s top ecommerce brands carry out cart recovery.

They all do it really well, right?

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