Posts tagged with Casper

How Casper uses clever marketing & content to sell mattresses

From the right food and vitamins to trainers and gym memberships - the list of products we buy in the name of general health is endless.

But what about in the pursuit of sleep? 

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The rise of Amazon's private labels shows the perils of not owning your data & customers

Some Amazon vendors are learning the hard way that selling their wares through the retail giant is a double-edged sword.

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