Posts tagged with Casual Gaming

Zynga reports record revenue in Q1, but big loss

Social gaming on Facebook may be past its prime, but don't tell social gaming juggernaut Zynga that casual gaming is.

The company, which went public late last year, yesterday reported $321m in revenue in the first quarter of 2012 -- its highest quarterly revenue figure ever. All told, bookings rose to $329m, up 15% year-over-year, while the $321m in revenue represented a more impressive 32% year-over-year increase.

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Social gaming: it's tough staying popular

Social gaming is the driving force behind the billion-dollar virtual currency market. Popular social games on Facebook such as Farmville and Mafia Wars have turned startups like Zynga into IPO candidates, and have led to an ecosystem of companies that have come up with alternative ways for consumers to pay for digital goods online.

But for social game developers, building social games that have staying popular looks like it may be a challenge. As reported by Inside Social Games, the past two months have been particularly difficult for some of Facebook's most popular games. In April, over half of the top 25 games, as tracked by Inside Social Games, lost users. And the drops intensified this past month.

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