Posts tagged with Caterina Fake

Hunch's hunch: less traffic will produce a more useful service

For most consumer internet startups, more is better when it comes to traffic. But Hunch, the recommendation engine co-founded by Flickr co-founder Caterina Fake, has a hunch: when it comes to traffic, less is actually more.

So yesterday Hunch made a drastic change to its service, which comScore estimates receives approximately 750,000 unique visitors each month: it cut off access to users who aren't registered and logged in. Fake told TechCrunch that she thought "traffic will plummet" in the wake of this, but that "users who are using the product will have a significant lift in the quality of results."