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Posts tagged with Cath Higgs

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How fashion site Missguided made the switch to responsive email

Responsive email is likely to be a key priority for marketers in 2014 as the consumer shift towards smartphones and tablets continues apace.

It's not uncommon for as much as 50% of marketing email to be opened on a mobile device, so brands need to take action to ensure they are providing a smooth user experience.

The alternative is that recipients have to spend ages pinching and scrolling to read the content, which will inevitably impact on click-throughs and conversions.

To find out a bit more about the process of shifting marketing emails to a responsive template, I spoke to Missguided's affiliate and email marketing manager Cath Higgs.