Posts tagged with Cbs Outdoor

11% of Europeans have scanned a QR-enabled outdoor ad

Just 11% of European consumers have scanned a QR code in an outdoor advert, according to a new a survey by CBS Outdoor.

This is despite the fact that the study showed that more than half (54%) of respondents are aware of what QR codes are for. 

It does need to be taken into account that outdoor advertising refers exclusively to billboards and posters, with press ads not included in the survey.

The Interactive Europe 2013 report also found that 75% of urban audiences now own a smartphone, up from 56% last year, so the opportunity for targeting them with mobile and interactive ads is huge.

Overall though, the report found that awareness of interactive advertising technology remains quite low.

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13% of Europeans have scanned a QR-enabled outdoor ad

Only 13% of European consumers have scanned a QR code within an outdoor advert, according to research from CBS Outdoor and Kantar Media.

This is despite that fact that the study showed awareness of QR codes to be at 40%.

Interestingly though, in comparison to other interactive mobile technologies, QR codes are still performing well.

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CBS Outdoor B2B site goes mobile in Canada

CBS Outdoor, one of the largest out-of-home media companies in North America, has launched a redesigned, mobile-friendly site in Canada to advertise how to advertise with them.

The new site includes an interactive web mapping program alongside its mobile capabilities to help companies find out more about local teams and what advertising opportunities are already in their area.

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