Posts tagged with Cdp

surveilling the customer

Why customer data platforms may have a more limited future post-GDPR & Cambridge Analytica

Customer data platforms (CDPs) have had a meteoric rise in the technology hype cycle.

Promising a 360-degree view of the customer across all touchpoints, CDPs promised enterprises a place where all information about customers and their interaction with brands would be kept in individual profiles, rather than all the silos that exist today. CDPs have suggested that data management platforms (DMPs) will soon be encompassed by the CDP, whereby paid media data and owned media data will be completely connected. 

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What is a customer data platform? How is it different from a DMP or CRM?

Modern marketing relies on data, we can all agree.

So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology. 

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A day in the life of... VP Global Privacy at a customer data platform

We've been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement.

Today it's the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.

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Building the DMP of tomorrow starts with these three tenets of identity

Currently, marketers don’t have a single source of truth about their consumers. Tomorrow, there must be a single place to build consumer profiles with rich attribute data, and provisioned to the systems of engagement where that consumer spends their time.

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Three keys to digital advertising success in 2017

2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.

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