Posts tagged with Celebrity

Twitter’s not just about reach, it’s about readership

People don’t much care for brands’ self-promotional messages on their company Twitter feeds.

When brands tweet users don’t engage, because it doesn’t look like an authentic message from someone they know or trust, it just looks like an ad.

Of the 0.5% of Twitter users that influence the rest, product based brands are rarely the big influencers.

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Draw Something: one app, five weeks, 20m downloads

Developers hoping to cash in on the app gold rush today face a harsh reality. Competition is fierce, standing out can seem like an impossible task and well-heeled companies are capable of producing bigger and better apps more rapidly than ever before.

Even so, app store success stories like keep developers going.

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MSN gets into celebrity news with Wonderwall

Microsoft's track record online isn't so great. Despite spending billions on its MSN unit over the years, Microsoft is still struggling to become a true 'destination' for internet surfers. That's not entirely surprising given the fact that, at its core, Microsoft has always been better 'technology' company than anything else.

So Microsoft turned to Hollywood's BermanBraun Interactive to build a new content site in one of the most popular, and competitive, content verticals: celebrity news.

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