Posts tagged with Certified Video

Signals split for online video

videoJust as the industry is getting used to the terms and conditions of "online video" it's time to split it up. Online video is headed for three distinct executions: online spots, email video, and online programming.

The evidence for this comes from several sources, most notably Goodmail's CertifiedVideo, which bowed this week. CertifiedVideo jumped the gate with AOL and Yahoo aboard and many entertainment brands carrying promotions as part of their email campaigns. It also became apparent at the ARF conference this week, that online video needs to be more closely defined.

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