Posts tagged with Changes

Are Google's changes improving the search experience?

Google just can't stop fidddling with its search results. When it's not making major algorithm changes, there's the numerous tweaks to presentation of results.

But are these changes benefitting end users? Or should it just stop messing about so much?

The answer seems to be a bit of both. Google does have to keep people using its search engoine, and providing the best user experience is how it can do that. 

On the other hand, blurring the line between ads and organic results is not good UX, but about increasing revenues...  

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What will Google's paid search ads look like in 2014?

Google is constantly testing and tweaking its search results pages and presentation of ads, with the aim of better UX and of course, monetising its pages more effectively. 

The two are not mutually exclusive, as the better the user experience, the more people are likely to use it and therefore attract advertisers and clicks. 

Dr Peter J Meyers, Marketing Scientist at Moz, has been keeping tabs on tests carried out by Google, and he has some very interesting predictions of what the SERPs will look like next year. 

His article on looks at a number of changes, including the knowledge graph and greater use of boxed results, but I'll be focusing on changes to the appearance and placement of PPC ads.  


How to prepare for the latest Facebook changes

Since it was announced a few weeks ago, we've seen a lot written about yet more changes to Facebook from our friends at 'Zuck Towers'.

I thought it might be worth looking at what the changes could mean for brands and how they should respond.