Posts tagged with Charities

A closer look at WWF’s social strategy

On a recent trip to Engage Prague, I heard Alice More O’Ferrall from the World Wildlife Fund speak about the success of this year’s Earth Hour. More specifically, how the charity uses social media to drive engagement and user involvement during the annual event. 

But with multiple campaigns happening throughout the year - how does WWF manage and plan digital activity on a global scale?

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tap this window to beat cancer

How five charities are innovating with contactless payment technology

I'm one of those people that always forgets to carry cash. 

Which usually makes walking past a charity collection bucket (and buying a single pack of gum) slightly awkward.

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Winning the Zerom moment of truth for charities

How charities can win at the Zero Moment of Truth

With people aged 18-24 twice as likely as any other age group to research a charity online before making a donation, it's essential that non-profits pay close attention to their digital presence.

From your site itself through to email marketing, social media strategy and paid search it’s vital to seize every opportunity to make the case for your charity to an audience that's increasingly looking for reassurance before parting with their cash.

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How charities are suffering since Google removed right-hand PPC ads

We recently ran a piece around Google killing right hand side ads in SERPs, and the impact that might have on PPC activity. 

But the discussion so far has predominantly been around companies and agencies that are likely to have some level of flexibility within their display budgets. 

One group that will be impacted in a very different way is the charity sector, particularly those who rely on Google’s Ad Grants programme, which limits bids to just $2.

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Eight best social campaigns & stories from January 2016

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. 

But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks. 

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hope locker

The smartest experiential & charity marketing campaign you'll see this year

I had to cover this campaign trial by WaterAid.

It's creative on so many levels.

You can watch the explainer video below, then I've added some thoughts on the work.

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St John Ambulance: how video marketing saved a baby’s life

Video is on the rise. In fact, it was one of the key trends highlighted in our 2016 content marketing predictions.

Frankly I’m all for it. The quality of video content has gone through the roof in the last couple of years, and one campaign that deserves a special mention came from St. John Ambulance (SJA) last year. 

The campaign, complete with the necessarily bleak title of ‘The Chokeables’ – was so good that it won the video category of the 2015 Masters of Marketing awards.

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How Women’s Aid used digital OOH ads to make 327m people stop & look

Domestic violence will affect one in four women in their lifetime. Yet it so often goes unnoticed and unreported.   

In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye.  

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10 best social campaigns & stories from December 2015

Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.

No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow. 

From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.

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10 inspiring content marketing examples from charities

Content marketing has gone way beyond buzzword status and is now a core part of almost any well-known brand’s marketing strategy. 

As Graham Charlton mentioned in his post about ecommerce content marketing last month, it can help with anything from SEO to social reach. It can even improve sales in the long run.

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Six ways to woo influencers to support your cause

Getting the right influencers on-side can give any social campaign a massive boost.

The past week saw a 2,119% growth in referral traffic from Twitter to the Prostate Cancer UK website. The trigger: a simple tweet from Stephen Fry.

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samaritan's radar

Samaritans Radar and four more charity social media campaigns

The Samaritans Radar is a wonderful case study for social media use by charities.

Not only is the technology simple and useful (sending you an email when someone in your Twitter network uses a potentially concerning phrase), the campaign is equally as important in raising the profile of the charity and reminding people of its cause.

Radar has been covered widely in the news, but I've included some screenshots of the campaign (which is lovely from a UX viewpoint) and added some other social media campaigns from charities that have also caught my eye.

With social media becoming so important for charities, both for scale and influence, we're set to see many more innovative campaigns across networks.

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