Posts tagged with Charity

Coke takes a jab at Pepsi by adding social elements to its Super Bowl campaign

Pepsi has opted out of Superbowl advertising this year, choosing instead to focus on digital and social media marketing. But here's the thing about social media campaigns — they can come together pretty quickly. And when Pepsi decided to pass on SuperBowl ads this year, there was one thing the company didn't account for. Coke adding social to its CBS ad buy.

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Unscrupulous marketers target Haiti on Twitter

The devastation in Haiti has brought people from all over the world together online in what can only be described as an impressive display of generosity.

Not surprisingly, Twitter is playing a big role in disseminating information about the crisis. And it's playing a big role in fundraising for organizations providing relief to Haiti. Unfortunately, unscrupulous marketers are taking advantage of the situation to further their business interests.

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Econsultancy Movember: Raising mo money for men's health

Team Econsultancy are taking part in this year's Movember, an international campaign that challenges participants to change the face of men's health.

Throughout November, the male members of our team (or our "Mo Bros) will be sporting their best 'tache to raise money for charity. Mo Bros are required to be clean-shaven on the 1st of November and then have the rest of the month to grow and groom their moustaches.

In effect, the Econsultancy team will become a walking billboard for men's health. 

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Q&A: Steve Heyes of LearnAsOne on using Twitter for charity

We've looked at how charities are using Twitter before;  The Dog's Trust is one good example of how causes can be promoted on the site. Another is LearnAsOne, which will be aiming to Tweet from a community in Zambia.

LearnAsOne is a charity that has launched a project to build a community school in Zambia, and will be using Twitter, and its blog to promote the scheme and encourage donations, as well as showing people how their money is being spent.

The charity was set up by Steve Heyes; he is out in Zambia now and will be documenting the project for the next two weeks. I've been asking Steve about his use of social media. 

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Innovation in search: how Twitter is changing the way people search and engage

Companies, organisations and social media aficionados alike are discovering that Twitter is a great way to reach wide audiences though a long term investment in short sharp communication.

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Should more charities be making use of Twitter?

Dog's TrustA Twitter account is free to set up, and keeping it updated doesn't need to take too much time and effort, so some charities are now making to use the site for fundraising and increasing awareness of their causes.

In the UK, I have found Twitter accounts for Oxfam, War Child, Greenpeace, though there may be others. One charity making excellent use of Twitter for promoting its cause is Dog's Trust.

I've been asking Alex Goldstein, the charity's social media and community editor, about Dog's Trust's use of Twitter and her tips for other charities....

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