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Guest checkouts! I love them. If it was at all possible I would carry out every transaction super quickly and utterly anonymously.
Last week our esteemed editor Graham Charlton compiled a list of the 11 best ecommerce checkouts in the world and in doing so came up with seven key features he felt were common to good practice.
These include speed, no forced registration and easy form filling. As far as I’m concerned having a guest checkout can cover all these things and more.
However, am I wrong about the glory of guest checkouts? Are there any drawbacks I’m not thinking of? Are there any best practice tips that can help ecommerce websites improve their guest checkouts?
Lets take a look. Wait, hang on, before we go any further, can you just enter your delivery address please…
What makes an excellent checkout process on an ecommerce site?
Here, with the help of suggestions from Twitter, I've compiled a list of 11 checkouts which constitute examples of best practice in this area.
Camping retailer Millets, which was rescued from administration last year, recently unveiled a revamped site aimed at boosting its digital revenues.
Designed by Lost Ferret, the overhaul came about as new owner JD wanted to bring its ecommerce platform up-to-date.
It includes new product pages and a redesigned checkout, but is it up to scratch? In order to find out, I tried to buy a new jacket...
68% of shopping carts are abandoned, according to figures from Baynard, so how can retailers bring this number down?
Last week, we released our E-commerce Best Practice Compendium, which contains more than 170 tips on improving usability and conversions.
Here are ten ways to reduce checkout abandonment. There are many more, so please add your comments below...
Checkout abandonment is a major problem for most e-commerce sites, but many of the factors causing customers to bail on purchases can be addressed.
Reasons for abandonment include high shipping costs, checkout errors, and the fact that some customers simply want to check prices.
Here are ten ways to improve the e-commerce checkout process, and minimise abandonment rates...
For online retailers, closing a sale can be a tricky process. From attracting a would-be customer to your site to fulfilling an order in an efficient manner, there are a lot of potential points of failure.
One of the biggest such points is the checkout process, which gives customers plenty of opportunities to rethink their purchases.
Unfortunately for retailers, getting the checkout process right can be challenging, and there are numerous mistakes that can produce a less-than-optimal result.
A number of online (mainly catalogue) retailers offer buy now, pay later credit accounts for shoppers, but these can come with some relatively steep interest charges.
For example, Very.co.uk can charge customers as much as 39.7% interest, making it much more expensive than the average credit card (normally around 17%).
Not that there's anything wrong with offering these accounts, but are customers being made aware of the terms and the potential interest charges when they make their first purchase?
Enclosing or isolating the checkout process is one proven method of reducing abandonment, as it focuses the customer's mind on the steps they need to take to complete a purchase.
I've been looking at the advice on this from Econsultancy's Checkout Optimization guide, as well as some best practice examples from retailers...
Thanks to a range of factors, including increased customer expectations, as well as behavioural factors such as comparison shopping, basket and checkout abandonment rates are rising.
A recent Forrester survey found that 88% of consumers have abandoned shopping carts, and named the top five reasons given by customers.
On any desktop e-commerce website, the checkout process needs to be as smooth as possible to maximise conversions. This is even more vital on so mobile sites.
When users are buying from a small screen device with variable connection quality, a long or complex checkout process will deter customers from making a purchase.
Here are a few tips on mobile commerce checkouts, along with some examples of how it should be done...
I've rounded up some of the many articles we have written on various aspects of checkout optimisation into one handy list..
For more detail, see our recent Checkout Optimization Guide, a must-read for all companies that accept payments online.