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Posts tagged with Children


The digital classroom: how tech has changed the way we learn

Following a Forbes piece in which a teacher proclaims he avoids turning a computer on during class time, and that face-to-face is key I thought I’d explain why all that is wrong.

Below are five examples of technology or digital in the classroom that really make life easier for both the teacher and student.

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How misusing Tumblr might hinder your connection to the teen demographic

Back in June 2012 Tumblr creator David Karp and his team publicly announced a more focused attempt at getting advertising on people’s dashboards. 

One of the first brands to trial the paid service was Adidas, however it is definitely not the best as proven by the low amount of ‘re-posts’ it receives.


62% of 12 to 15-year-olds own a smartphone : infographic

I find it fascinating to look at habits of children who have grown up in the digital age or really now, with social media. So I found the recently published Ofcom child media usage survey interesting as it looked at the habits children are displaying in terms of their media consumption.

The numbers aren't surprising nor is the move away from traditional TV viewing with only 17% of 12 to 15-year-olds saying they would miss TV if they didn't have it. Most parents I know are showing their kids Elmo videos on YouTube and I've scarily seen an increase of pretend laptops, iPhones and iPads, for the under 3s to play with so they don't break mummy's shiny new iPhone 5. 


FTC seeks to expand restrictions on data collection from children

For more than a decade, companies in the United States operating websites that collect data from children have been required to comply with the Children's Online Privacy Protection Act (COPPA).

At the time COPPA was implemented, the internet ecosystem was far less mature, and the law didn't cover all of the parties that today frequently collect data from children. So yesterday, the FTC published a proposal (PDF) with the intent of modifying COPPA to ensure that parties not currently governed by COPPA's rules are covered.


Preteens on Facebook? For marketers, "it's complicated"

The countless brands trying to figure out how to take advantage of Facebook and produce an ROI received some good news, and bad news, today.

The good news: the world's largest social network is reportedly looking at ways to open itself up to preteens. The bad news: the world's largest social network is reportedly looking at ways to open itself up to preteens.


The online experience for European children: stats

Some of the most interesting data to be added to the Europe edition of our Internet Statistics Compendium this month focuses on how children are using the internet across the continent.

As social networking becomes more commonplace among adults and mobile technologies give all users more opportunity to get online without computer access, how are children responding to increased connectivity and more pull factors to use digital services?


To save the children, does COPPA need to die?

The internet has changed the lives of billions of individuals and many of those individuals are children.

From services that provide educational tools to services that make it easier for children to interact with relatives far away, it's no surprise that the internet and internet-connected devices are used prolifically by younger and younger children today.

At the same time, the internet can be a dangerous place for kids. So it's no surprise that there are laws designed to protect children on the internet. But do some of those laws actually do the opposite?

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Tips for usability testing with children

child with laptopChildren represent a huge market for digital products yet most are designed by and for adults.  Even those which are targeted at children often get it embarrassingly wrong – like dads trying to be ‘cool’.  But all is not lost.  We have found that user research and testing with children opens up a whole new perspective, helping adult designers to see the world through the eyes of a child.

Our user research with children has ranged from social networking and mobile phones to online games and websites targeted at everyone from toddlers to teens. 

Here we share some of the lessons we have learnt in adapting our usability research and testing methods for children...


Things to consider when marketing to kids online

There’s been a great debate recently about what codes of conduct should be in place in terms of marketing at children via the internet.

If your customer base is children, what rules should you bear in mind to keep your marketing legal and moral? Is it just common sense or is there more to it?