Posts tagged with China

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China: Why digital marketing is changing along with a millennial middle class

Since the time of David Ogilvy, our job has been to make people want things and it’s time we redirect our energies to that purpose because advertising is getting harder due to the appearance of a new middle class, the Y-generation, or millennials, in China and the rest of the world.

The 2017 Havas Meaningful Brand global report shows findings that “people wouldn't care if 74% of the brands they use disappeared.”

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China: Tips for marketers taking a new digital role in the country

Recently, I wrote a piece on what brands should take note of before entering the Chinese market.

However, brand marketers and advertising professionals have to do some preparation of their own before coming to China. Here are some tips for your consideration.

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The best APAC digital marketing stats from November 2017

Unsurprisingly it's been a big month for Chinese ecommerce, with Singles Day dominating the headlines.

Our roundup for November is therefore focused on China and ecommerce, but never fear – we bring you a range of fascinating insights into consumer behaviour, as well as some stats from India, too.

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What Western brands need to know before joining China's massive ecommerce economy

Singles' Day (11/11) is upon us once again.

For those not yet aware of it, Singles' Day is China's annual ecommerce day which yielded $17.8 billion in gross sales in 2016. (As a reference, Cyber Monday in the US only grossed a measly $3.45 billion that year).

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baidu brandzone

Tackling branded paid search in complex APAC markets

Local technology and expertise is the key to biddable media success in the APAC region.

I recently spoke to Hannes Ben, Chief International Officer at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search.

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fukoku

All the digital news stories you missed this week

This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.

Redundancies feature heavily, as do airships and talking cars.

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ctr apac content

The best APAC digital marketing stats from November 2016

We've got some really interesting APAC stats from November 2016.

Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.

Dig in.

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tmall

China's Single's Day: Can Western brands take advantage?

Alibaba is this year referring to Single's Day as the '11.11 Global Shopping Festival'.

That's a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.

It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.

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The best APAC digital marketing stats from April 2016

Here are the most eye-catching digital marketing stats from APAC in April.

This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.

More stats are available in Econsultancy's Internet Statistics Compendium.

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waitrose tmall

China: How can Waitrose profit where ASOS couldn't?

Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.

Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.

But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?

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asos.cn

Five reasons ASOS is pulling out of China

ASOS is calling time on its Chinese adventure.

It will still serve Chinese customers through its global website and ship clothes from Europe, but its local warehouse and 60 Shanghai-based staff will go.

Here are five reasons ASOS pulled the plug.

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Digital in China: 10 things you might not know

Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.

Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.

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