Posts tagged with China

What are VPNs & why are they so important in Asia?

From the news, you would think that Asian countries are on the verge of shutting themselves off from the rest of the world.

For example:

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wechat logo

10 things you didn't know about WeChat

If you're not fluent in WeChat, here are 10 things to get you started.

From advertising to ecommerce, the Communist Party to the internet of things.

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apac

The best APAC digital marketing stats from January 2016

India, Australia and China feature prominently in January 2016's APAC stats roundup.

Mobile payment, online retail growth, martech, ad spend and Netflix are all in the mix.

For more statistical fun, subscribers can download the Econsultancy Internet Statistics Compendium.

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How Western mobile apps are making headway in China: stats

The Chinese mobile landscape is a fascinating market to study.

On the first hand we see a vast population over a very large and diverse geography.

This has been the perfect condition for fast mobile growth in recent years, even nearing 100% penetration as we enter 2016.

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10 eye-watering stats from Alibaba’s Singles Day in China

What began as an in-joke between Chinese university students about their lack of significant others has evolved into the world’s biggest online shopping day. 

Alibaba’s 11:11 Global Shopping Festival is an annual event held on 11 November, otherwise known as Singles Day, originally launched by the retailer to raise awareness of ecommerce in China

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Five truths and misconceptions about social media in China

If you ever played a game of Chinese Whispers then you’ll know a message inevitably gets distorted as it travels. 

It’s supposed to teach us not to believe everything you hear, but when scaling digital in the Asian market it’s more important than ever not to let misconceptions hold sway.

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Social media marketing in China

Social media marketing in China: Which platforms should you invest in?

For many marketers in Europe, North America and Australia, China is the next great marketing frontier.

With over 1.35bn people and 635m internet users (and still growing), it seems as if there’s no end to the marketing possibilities in China.

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Why China has a five-year lead in social media & ecommerce

Travelling in China gives a fresh perspective on the European and US internet markets.

What if a single social media platform integrated commerce, location, messaging, and social networking?

You’d need to combine Amazon for shopping, Facebook for branded communities and promotion, PayPal or online banking service to pay bills, and WhatsApp for messaging.

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How Fonterra successfully launched a new premium brand in China: APAC Insights

Expansion into China is a challenge facing many brands at the moment.

The size of the market coupled with a growing appetite for ecommerce and premium imports means it’s an opportunity that’s too big to ignore.

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Ecommerce in China: What are the challenges & opportunities?

China presents an increasingly tantalising market for brands looking to expand their ecommerce presence internationally.

But what are the exact challenges and opportunities they face?

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An insight into the Chinese ecommerce market for Singles Day

China is set to become the world’s largest online retail market, having enjoyed explosive growth in the last few years. The market is mainly powered by China’s 302m online shoppers, incidentally the world’s most active online purchasers.

Much of the Chinese ecommerce industry's explosive growth is attributed to the unique landscape in itself. The market value of ecommerce is largely derived from the weak offline retail sector, and online retail has provided consumers with a much needed alternative way of shopping.

Econsultancy's new State of Ecommerce in China report, published in partnership with hybris, an SAP company, looks in more detail at this market.

To focus on the potential the Chinese ecommerce industry has, I’ve decided to share a few snippets from the report. Not to forget it's Singles Day, the largest online shopping day in the world. Enough said.

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globe

What's happening in cross-border ecommerce?

Ecommerce continues to grow, increasing by around 10%, 2013 to 2014.

Part of this growth is due to the continuing emergence of APAC, specifically China. This has created what PayPal calls 'new spice routes' with countries trading cross-border when it comes to ecommerce.

I've done a bit of a literature review to bring myself up to speed on how international ecommerce is changing. I hope you find it informative.

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