Posts tagged with Chinese New Year


10+ of the best APAC digital marketing stats from February 2016

29 Days later and it's time for another stats roundup from the Asia Pacific region.

February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.


How Singapore's Tiger Beer is going global over Chinese New Year

Chinese New Year (abbreviated to CNY) is a very important holiday throughout East Asia.  

Ethnic Chinese have a significant footprint in many countries in the region, so this time of year is filled with traditional music, decorations, and, of course, CNY-themed ad campaigns.

But despite the enormous cultural significance of CNY in Asia, the holiday has not caught on as much in the West.