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Posts tagged with Chiquito

Chiquito and Bulmers jump on AR bandwagon

Mexican restaurant chain Chiquito and cider brand Bulmers have become the latest brands to launch augmented reality (AR) marketing campaigns.

AR marketing is fast becoming a common marketing tool, and last month we highlighted seven clever uses of the technology, but Chiquito is one of the first examples we’ve seen of an AR game aimed at children.

Placemats at the restaurant chain contain a kids’ food menu and a video game that can be accessed using AR app Blippar.

In the game creatures emerge from the placemat and the player has one minute to hit as many as they can.