Posts tagged with Choice

Is choice paralysis damaging your e-commerce sales?

Could you be losing sales because users cannot make a decision? The chances are the answer is yes.

Fortunately, there is something you can do about it...

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More choose-your-own ads will come to the web in September

Starting next month, a number of large websites — including MSNBC, Hulu, Yahoo and AOL properties — are set to roll out video ads that allow users to choose which ad they'd like to see before the content they want to watch.

The new format could make users a lot happier with the ads they view online. But more importantly, it will give the sites publishing these ads important insight into which ads work and which don't. But will users enjoy serving as a focus group for internet publishers?

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