Posts tagged with Christian Hernandez

Facebook: brands need to use timeline apps to 'close the viral loop'

Brands need to learn to “close the viral loop” to encourage users to share their content, according to Facebook director of platform partnerships Christian Hernandez.

Speaking at TNW 2012 in Amsterdam, Hernandez said that, in order to properly make use of Facebook’s 500m daily users, brands must make sharing content easier.

And the way to do this is to build apps for Facebook timelines.

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