Posts tagged with Christmas Emails

Eight useful UX tips from Christmas sales emails

It used to be called the January sales, but it seems like most retailers have had sales since at least the beginning of December. And they're still going... 

This is apparent in the sheer number of emails I receive from retailers. However, rather than delete them, I've decided to study them in more detail to see which brands are doing this well.

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H&M logo

Christmas email marketing has begun: four examples from fashion brands

It’s November, which means it’s time for retailers to start ramping up their Christmas marketing efforts.

US brands still have Thanksgiving and the whole Black Friday/Cyber Monday shopping bonanza to get out of the way first, but in the UK marketers have a clear two-month run up to Christmas Day.

The avalanche of seasonal joy kicked off in earnest last week with the unveiling of John Lewis’ penguin TV ad, followed by less-popular efforts from it rivals.

But alongside the big TV reveals, digital marketers have also begun dropping in mentions of Christmas.

I’ve started to receive emails promoting various offers and sales, though it hasn’t yet been the torrent of Christmas-related messages that I was expecting.

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