Posts tagged with Christmas Spending

10 interesting digital marketing statistics we've seen this week

It's that time again to share some of the most interesting digital marketing statistics we've seen this week.

Statistics include site testing, the John Lewis Christmas ad, Alibaba, UK online sales, Christmas spending and how Netflix dominates US traffic.

For more digital marketing stats, check out our Internet Statistics Compendium.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include customer loyalty, UK smartphone ownership, online spending over the festive season, mobile commerce, and tablet conversion rates.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Christmas 2011 stats: the affiliate perspective

As the dust settles from the frantic Christmas and New Year sales trading season I’m now able to provide a definitive account of how our advertisers’ affiliate campaigns performed throughout December.

Having previously looked at the impact of Cyber and Manic Monday on the affiliate channel we can trace December’s performance, compare it with 2010’s and also split out mobile data to see how it compared with traditional desktop transactions.

Stats from Hitwise indicated that Boxing Day was the biggest online shopping day in terms of traffic so it is also possible to see if that was reflected across the affiliate channel.

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