Posts tagged with Christmas

Battle of the Christmas chatbots: Why M&S beats Lego & ASOS

Christmas is a time for drinking mulled wine, eating mince pies, and panic-buying naff presents for people.

This year, a few retailers are doing their utmost to make the latter experience a little less stressful, by launching their own gift-finding chatbots.

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Advent calendars: Why beauty brands are so keen

Advent calendars used to be the hallmark of confectionary companies like Cadbury and Nestle. Nowadays, brands from a whole manner of industries are muscling in on the trend, releasing calendars filled with everything from gin to cheese.

Brands within the cosmetics and skincare industries are chiefly reaping the rewards, turning the once humble ritual of the advent calendar into a ‘must-have’ for modern-day beauty consumers.

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zuck

All the digital news stories you missed this week

This week's digital news covers the serious, the sublime and the stupid.

Google is under attack yet again and Amazon keeps on keeping on.

Enjoy..

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Christmas shoppers on smartphone

How Britain's favourite brands are attracting consumers this Christmas

Shoppers are interacting with more touchpoints across more marketing channels and devices than ever before.

But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?

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buster

Why Asda and Waitrose have won the battle of the Xmas TV adverts in 2016

My overwhelming feeling after watching a whole bunch of Christmas adverts is that brands aren't really sure what approach to take.

Have they misjudged the consumer of 2016? Let's start with John Lewis...

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john lewis snapchat

John Lewis combines TV ad with Snapchat lens and email

Well, consigning the events of yesterday to near-forgotten history, John Lewis has this morning released its 2016 Christmas ad.

This year a Snapchat campaign will run alongside.

Below, I've included the ad, a recording of me through the lens, and John Lewis' email creative, for your delectation.

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The top 10 most shared Christmas ads of all time

It's nearly that time of year again.

Time for John Lewis to make us cry Yuletide tears of sentimentality (and get the urge to panic-buy a few gifts).

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tinsel

Five simple search marketing tips to prepare for the holiday season

We're getting to the part of the year where people start to moan about tinsel appearing already in stores.

Retail was ever this way - preparation is everything.

Here are five search marketing tips for the holiday season, to get ahead of the game.

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10 snazzy digital marketing stats from this week

We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.

Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.

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argos black friday

Black Friday & Christmas: How to make the most of early seasonal shoppers

What tactics can retailers use to make the most of seasonal shopping opportunities?

Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season.

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Nine glorious digital marketing stats from the past week

We’re halfway through January already, which means it’s basically nearly Christmas again, which is exactly why we’ve got, among other things, even more holiday season digital marketing stats for you. 

Oh stop complaining.

We’re trying to educate you through the medium of data so that next Christmas you can smash your targets out of the park.

You should be out in the streets cheering our name. Or something...

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Merry Christmas from Econsultancy, see you in 2016!

It’s Christmas Eve, which means that our blog traffic will have reached the end of its death spiral as the last remaining stragglers finally leave the office and head off to see their loved ones.

In order that our cherished audience doesn’t miss out on any digital marketing gold while they're celebrating Christmas and the New Year, we’ll be signing off until January 4.

That’s right, no new posts or Daily Pulse newsletters for an entire week.

This has the added benefit of protecting our own egos from the harsh reality of the holiday period pageview stats.

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