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We’ve all been there: that little card comes through your letterbox saying ‘sorry we missed you’ and your parcel then enters an eternal state of postal purgatory because the post office opening times conveniently coincide with your working hours.
Or, worse: you take a day off to receive the parcel and those pesky delivery people stick the card through anyway and insist you just didn’t hear them knocking all the way from the other side of your 100-square foot studio flat.
Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.
Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.
Pret A Manger has begun promoting its Christmas lunch sandwich across social media in a deceptively simple campaign.
As Pret's work included one of the few conceptually-sound promoted tweets I've seen, I thought it was worth a quick post to detail why I like the campaign.
Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season.
It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?
It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story.
Retailers are already thinking about how they can captivate consumers and drive revenue this year.
With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now.
August is the point marketers must start planning and implementing seasonal marketing strategies.
Despite consumers being occupied with thoughts of barbecues, beachwear, and sunburn, it’s when summer is at its peak that brands need to begin their preparation to ensure they’re not caught out by the festive season.
Mobile is driving major changes in how consumers research and buy across a wide range of industries.
So for online marketers it is no longer enough to rely on responsive site design and a mobile app. You need to think mobile-first.
It's that time of year when retailers report on Christmas trading, so I've rounded up some of the key ecommerce figures.
As IMRG reports, ecommerce continued to grow, with the market worth £104bn in 2014, up 14% YOY.
Not every retailer had a great Christmas though...
Online sales figures from November and December 2014 show that Black Friday has finally taken hold in the UK.
Data taken from the IMRG’s E-Retail Sales Index shows that overall online Christmas sales (defined as 02/11/14 to 21/12/14) were up 13% year-on-year.
The festive season is perhaps the most challenging and rewarding time in multichannel commerce.
Last month, the internet was awash once more with statistics and trends that dig right down into understanding how consumers are shopping at Christmas, and how merchants are striving for their engagement and cash.
As always, our Internet Statistics Compendium collects the best digital stats from around the globe and across the online and mobile landscape.
Today, I have collected the top five that really piqued my interest over the Christmas period and thought I’d try and sum up why these data points might be valuable to marketers and digital types going on into 2015.