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Posts tagged with Christmas

eBay brings Christmas presents directly to your door with eBay now

eBay has been testing a new mobile app called eBay Now that allows shoppers to order from local stores and have their packages delivered to their door in as little as an hour.

Through this new app, shoppers in San Francisco and New York City (Manhattan up to 125th street and select parts of Brooklyn) can purchase items from more than 200 participating stores, including Macy’s, Home Depot, Target, Toys R Us, RadioShack, Walgreens, and Office Depot.

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Christmas shipping: are US etailers managing customer expectations?

Ecommerce sites are now able to keep selling closer to Christmas day, but are they being upfront about shipping timescales? 

Selling at close to the big day as possible can mean a competitive advantage, but it's important to be upfront and avoid any risk of disappointing customers. 

This information can make the difference between making the sale or not, so how well are retailers communicating this to customers? 

I've been looking at the top ten US ecommerce sites (based on the IR 500) to see how they're handling this... 

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Christmas delivery: are online retailers managing customer expectations?

Thanks to a greater choice of delivery options, e-commerce sites are now able to keep selling closer to Christmas day, but are they being upfront about delivery times? 

If, like me, shoppers have left their Christmas shopping to the last minute, then it's important for etailers to manage expectations and be clear whether or not orders will arrive on time. 

This information can make the difference between making the sale or not, so how well are retailers communicating this to customers? 

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Six tips for Christmas PPC advertising

Research shows that half of all online Christmas sales transactions are now driven by search advertising, with UK retailers enjoying a return on pay per click (PPC) spend of £13.21 in 2011.

Here are six key areas that online retailers should be thinking about now as they try to maximise their paid search campaigns this year.

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Why retargeting is an integral part of your holiday season marketing mix

Consumers' online shopping behaviour changes during the holiday season. While appearing more indecisive they are actually significantly more determined.

However they need more confirmation, and a gentle nudge that a well-designed retargeting campaign can provide.

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Christmas e-commerce: 35 tips to increase conversions

Christmas is just 63 days away, but that still leaves time to make changes to your site that can help to increase your conversion rates over the festive period. 

Things like delivery offers and clear on-site messaging about returns policies can still make a difference. 

I've been asking online retailers and e-commerce experts for tips on making the most of that extra Christmas traffic... 

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Christmas 2011 e-commerce stats round up

Figures released so far suggest that some online retailers have experienced growth over the Christmas shopping season, with Boxing Day being the being the busiest ever online shopping day in the UK. 

I've rounded up some of the stats released so far on online shopping in the UK over Christmas...

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Taking a break for Christmas

The Econsultancy team is taking a break for Christmas, so we won't be publishing anything new here for just over a week.

Normal service will resume on January 3rd, but until then, here are some of the year's best posts, news and reviews.

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More consumers will buy virtual goods this Christmas: stats

As the festive season gets underway, we are already seeing some interesting data on trends and predictions across the global e-commerce industry.

Naturally, the Christmas sections of our Internet Statistics Compendium will be updated with the best of it over the coming months so be sure to check back for upcoming editions.

Some of the most significant holiday data for marketers and retailers alike focuses on the growth of the virtual goods sector. 

Here are a few highlights...

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Christmas shoppers don't trust etailers to deliver on time

46% of the UK's online shoppers are planning to leave their Christmas shopping until the last minute this year, despite the majority having little faith in the ability of retailers to deliver in time for the big day. 

This stat comes from an online Christmas shopping survey of 1,000 UK consumers carried out for Eptica, which also looked at how retailers were providing information on delivery. 

So what can retailers do to appeal to last minute shoppers and reassure them about delivery? 

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A five point checklist for Christmas email campaigns

Now that summer has retreated into autumn, the focus of many email marketing departments turns to Christmas and the early part of next year.

There have been some interesting changes in the market over the last twelve months and during this key planning period it is important to take stock.

Here are five key pointers to allow you to run a quick health check on your current email campaigns and help you define your KPI’s ensuring your Christmas and New Year campaigns are a success!

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Hotmail declares war on newsletters

A recent Hotmail blog that announced changes to the way they handle mail, and as the world's largest email provider, these changes are significant for anyone in the email marketing business.

After declaring that it has reduced true spam to about 3%, Hotmail has set its sights on the Bacn (email you wanted, but not right now or never again).

So what are the changes and how will they affect email marketing in the lead up to Christmas?

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