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Research shows that half of all online Christmas sales transactions are now driven by search advertising, with UK retailers enjoying a return on pay per click (PPC) spend of £13.21 in 2011.
Here are six key areas that online retailers should be thinking about now as they try to maximise their paid search campaigns this year.
Consumers' online shopping behaviour changes during the holiday season. While appearing more indecisive they are actually significantly more determined.
However they need more confirmation, and a gentle nudge that a well-designed retargeting campaign can provide.
Christmas is just 63 days away, but that still leaves time to make changes to your site that can help to increase your conversion rates over the festive period.
Things like delivery offers and clear on-site messaging about returns policies can still make a difference.
I've been asking online retailers and e-commerce experts for tips on making the most of that extra Christmas traffic...
Figures released so far suggest that some online retailers have experienced growth over the Christmas shopping season, with Boxing Day being the being the busiest ever online shopping day in the UK.
The Econsultancy team is taking a break for Christmas, so we won't be publishing anything new here for just over a week.
Normal service will resume on January 3rd, but until then, here are some of the year's best posts, news and reviews.
As the festive season gets underway, we are already seeing some interesting data on trends and predictions across the global e-commerce industry.
Naturally, the Christmas sections of our Internet Statistics Compendium will be updated with the best of it over the coming months so be sure to check back for upcoming editions.
Some of the most significant holiday data for marketers and retailers alike focuses on the growth of the virtual goods sector.
Here are a few highlights...
46% of the UK's online shoppers are planning to leave their Christmas shopping until the last minute this year, despite the majority having little faith in the ability of retailers to deliver in time for the big day.
This stat comes from an online Christmas shopping survey of 1,000 UK consumers carried out for Eptica, which also looked at how retailers were providing information on delivery.
So what can retailers do to appeal to last minute shoppers and reassure them about delivery?
Now that summer has retreated into autumn, the focus of many email marketing departments turns to Christmas and the early part of next year.
There have been some interesting changes in the market over the last twelve months and during this key planning period it is important to take stock.
Here are five key pointers to allow you to run a quick health check on your current email campaigns and help you define your KPI’s ensuring your Christmas and New Year campaigns are a success!
A recent Hotmail blog that announced changes to the way they handle mail, and as the world's largest email provider, these changes are significant for anyone in the email marketing business.
After declaring that it has reduced true spam to about 3%, Hotmail has set its sights on the Bacn (email you wanted, but not right now or never again).
So what are the changes and how will they affect email marketing in the lead up to Christmas?
Thanks to some excellent marks for customer service, lingerie retailer Figleaves was rated the top performing e-commerce site in a study covering the Christmas shopping season.
The eRetail Benchmark Study from eDigital found that, though marks were relatively high for website usability across the board, customer service was the key differentiator.
Some highlights from the study...
When it comes to Christmas shopping, there really is no time to rest for retailers. Christmas 2010 might be done and dusted, but now is the time to sit down, look at what went well, what didn’t, and fine tune strategies for 2011.
Thanks in part to the snow, more than a quarter of customers received their orders late this Christmas, and almost half of those orders arrived two or more days late.
This is one of the findings of a Christmas delivery survey of UK consumers carried out exclusively for Econsultancy by Toluna.
Some highlights from the survey after the jump...