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Concern over ad viewability is growing and a new feature in the Google Chrome browser is only likely to increase those concerns.
Google helps us all market our services. That statement can start a healthy debate amongst many in the media, but I think I'll stick with it.
Of course, Google has to market itself, too.
Even the biggest and most successful companies must market themselves in some channels. Apple, for example, may shun social media, but it's all over the television and out-of-home and has a distinctive presence on many high streets.
So, I thought I'd round up some examples of Google's marketing that have stuck in my mind and continue to leave me mindful of Google's all-conquering innovation.
Hope you enjoy!
We know client management needs to be flawless. With a myriad of software out there to help manage clients, we're capable of overlooking some of the strongest platforms.
Google offers free, intuitive tools that can be tweaked to keep you on point with all your clients.
Best of all, you're probably using them right now.
What does a perfect world look like?
If you're a web designer or developer, chances are your perfect world is a world free of older versions of Internet Explorer.
Despite the popularity of Chrome and Firefox, and the proliferation of non-Windows mobile devices, Microsoft's web browser is still used by countless millions around the world. Depending on what you're building and what versions of IE you're required to support, that can mean big headaches.
In the next couple of years, firing up a phone call or video chat with a friend on the opposite side of the world may not require you to launch Skype, Google Chat or one of the many programs that let individuals connect over the internet. Instead, you'll be able to communicate with voice and video using nothing more than your web browser.
If and when that day comes, you'll thank technologies WebRTC, which enable real-time communication between browsers. Originally developed by Google and currently supported only in development builds of Google's Chrome browser, companies like VOIP provider Voxeo are demonstrating WebRTC's nifty capabilities and providing a preview of what the future might look like for web-based communication.
Yahoo has made a lot of big mistakes over the years, and today it finds itself in the fight of its life to stay relevant on the modern web.
The big questions: what can Yahoo do to recapture some of its past glory, if anything at all?
One possible answer is so obvious that nobody thought of it earlier: build a browser.
It's certainly hard to label it an 'important' part of a website, and in many cases, it's not even noticed, but for some, there's a special place in the heart for the favicon.
Proving this point, there is no shortage of websites that offer up favicons for download, or which allow users to turn their own graphics into favicons. And if you're a web designer, chances are a client has asked you to create one from scratch.
Thanks to the growth of VOIP, more and more phone calls are being routed through the internet, and telephony-as-a-service platforms like Twilio are giving developers new opportunities to do interesting things with Alexander Graham Bell's invention.
Today, it's possible to talk to a friend on the other side of the globe using desktop programs like Skype, or to click a button on a website and conduct a phone call in the browser with a merchant thousands of miles away.
Google doesn't like paid links, sponsored posts and low-quality content.
So it was quite surprising, and embarrassing, to learn this week that Google was associated with all three in an apparent effort to promote its web browser, Chrome.
That left Google with little ability but to respond and explain itself. And yesterday it did just that.
Mozilla, the organisation behind the Firefox web browser, counts Google as its biggest source of revenue.
In fact, last year, the search giant was responsible for the vast majority (84%) of Mozilla's $123m in revenue.
The relationship between the two high-profile technology outfits is simple; Mozilla makes Google the default search engine in Firefox, and in return, Google shares revenue generated by Firefox-driven searches.
Thanks to a new three year agreement announced yesterday, this relationship will remain in place under financial terms that are undisclosed.
Mozilla Firefox is still the second most popular web browser in the world, trailing Microsoft's Internet Explorer by a still-hefty margin. But Firefox might lose its number two spot in the battle of the browsers to Google Chrome by year end.
What can Mozilla do to keep that from happening? One possible answer: a faster release cycle.
The U.S. Federal Trade Commission doesn't think advertisers are doing enough to respect the privacy of consumers online, so it recently proposed the creation of a Do Not Track system for the web that would give consumers the ability to opt out of ad tracking.
There's just one big challenge: making that happen technically.