Posts tagged with Cillit Bang

Why Cillit Bang was wrong to lose Barry Scott

One of Reckitt Benckiser’s most iconic brands, Cillit Bang, recently launched a new ad campaign, moving away from fictional cult hero Barry Scott for the first time since the product launched. 

Frankly I think it’s the worst thing to happen to advertising since Captain Birdseye was traded in for a younger model or Mr Muscle was replaced by a bloke who was actually muscular, and I intend to explain why.

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New Cillit Bang product launched exclusively on Facebook

Reckitt Benckiser (RB) has announced plans to sell a new Cillit Bang cleaning product exclusively through its Facebook page.

It is likely to be the first of a number of e-commerce trials by RB, as it has said that it plans to invest an extra £100m in brand building across Europe.

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