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Posts tagged with Cinema

Can a new platform disrupt the way we book cinema tickets online?

I’m going to set out my prejudiced little stall immediately: I hate booking cinema tickets online.

In terms of annoying outdated UX, booking tickets for all the major cinema chains is up there with pagination, full-page takeover ads and reading our old non-responsive site on a mobile.

I looked at the major players Odeon, Vue and Cineworld earlier in the year and each provided a frustrating experience, full of unnecessary distractions and barriers to purchase.


Fight Club! Odeon, Vue and Cineworld: a UX comparison

It doesn't feel like that long ago when this phone conversation was a common occurrence...

Automated Booking Line: Please say the location of your chosen cinema clearly.

Me: Manchester.

ABL: Did you say Chester?

Me: No.

ABL: Here are the film times for Chester.


ABL: You have selected The Nutty Professor 2 The Klumps.

Thank goodness those days are over... or are they? 

Modern online cinema booking is certainly far from the flawless experience it should be. In my experience its full of limited navigation, poor search and endless booking options.

In this user experience test I'll be taking three of the biggest UK cinema chains through a vigourous check to see which one offers the best online experience, for desktop and mobile.


Marketing budgets to increase in Q3/Q4: report

Is the global economy back on track? There's probably no question more capable of sparking a heated debate. But if the optimism of marketing directors in the UK is any indication, things are getting better.

According to the Royal Mail’s second annual confidence tracker poll, conducted in partnership with The Marketing Society, found that a third of the UK's top marketing directors anticipated an increase in marketing spend in the second half of 2010. More importantly, only 13% of those polled expected their budgets to be cut.