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Posts tagged with Cio

Four ways to improve the customer experience with IT and marketing collaboration

The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.

These changes have fundamentally altered the path to purchase, which used to be a linear process, into a much broader mix of browsing and discovery, with social recommendations and easier access to information driving the online buying process. 

Most notably, this shift is changing the way IT and Marketing, two divisions that have often worked in silos, must operate in response.

Underscoring the importance of these changes, Gartner recently reported that future ecommerce success depends on improving the customer experience, with top CIOs now ranking it as the largest opportunity to implement technology in driving business innovation.