Posts tagged with Circles

Google+ gets a major design overhaul

When Google+ was unveiled in June of last year, it was clear that the company had created its best social networking product to date.

Obviously inspired to some extent by Facebook, if Google+ had been launched by a start-up instead of the world's largest search engine, some pundits might have labelled it a potential threat.

And for good reason: there was a lot to like about Google+.

It was clean, sort of like Facebook back in the day, and lest it be accused of copying Facebook entirely, Google added some interesting features to the mix - such as Circles and Hangouts.

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Social signals and search: what is the impact?

It's no secret that search engines are increasingly looking at social signals such as tweets or Facebook Likes as part of their fast evolving algorithms.

The arrival of Google+ and subsequent launch of brand page functionality has focused the spotlight on social signals as a factor in influencing search engine visibility.

As part of the research for our latest Quarterly Digital Intelligence Briefing, we looked at the impact this trend is having on digital marketers. Here, we have also talked to some leading search experts about their thoughts on this subject.

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