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Posts tagged with City Index

Can you beat last year's winners of The Digitals?

Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world.

It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team's finest work to the global digital and ecommerce community. Just click here for the entry form.

Perhaps you need some extra encouragement? A challenge, if you will. 

Here I’ll be taking a look at last year’s winners, highlighting their triumphant victories and throwing down the gauntlet in order to see you puff up your chest, roll up your sleeves, remove your spectacles and say, “Oh yeah! Well we'll see who’s the best!”

Here are last year's most impressive victors. Now show them who's boss.


Six case studies that prove the power of content marketing

In October 2012 Econsultancy ran a survey which found that 90% of brands felt that content marketing would become more important over the following 12 months.

One year on it is hard to argue against the fact that content marketing is now among the most important trends in digital.

However when we published the Content Marketing Survey Report with Outbrain, just 38% of respondents had a defined strategy in place.

That is likely to have changed by now, however just to add more weight to the argument in favour of this discipline I have rounded up six case studies from various brands that have seen real results from content marketing.

City Index Trading Academy

Content marketing case study: City Index and The Trading Academy

It’s always refreshing to see companies in old-school industries ploughing a load of money into content marketing.

When I say old-school, I’m talking about companies that have traditionally been fairly forward-thinking in terms of IT and tech, but not necessarily in backing marketing with anything other than straight ad spend on paid media.

City Index’s recent Trading Academy series and campaign was quite a departure, and serves as QED as far as ROI and content marketing is concerned.

Check out the campaign, which won an Econsultancy 2013 Digitals Award for best in financial services.