On January 10, the British Retail Consortium released official figures reporting a 19.2% year on year growth in online purchases between December 2012 and 2013.
Online trading in general represented 18.6% of total non-food sales for the final month of 2013, a substantial increase from 16.5% a year earlier.
During busy shopping periods, British consumers have embraced the opportunity to purchase online, having enjoyed Black Friday sales just as much as their US counterparts and effectively created a buzz around Cyber Monday- where unprecedented consumer and sales figures made it the busiest online shopping day of the season.
Figures from eBay showed that mobile visits increased nearly 116% on Cyber Monday, with mobile orders increasing by almost 98% over the Thanksgiving weekend.
From analysing our own data management platform, we have found that since September 2013, 30% of online traffic now originates from mobiles.
Imagine it’s 2030, that’s 16 years from now, not half past eight in the evening, clever guy.
You sit down to write a letter with your futuristic ray gun pen. But wait, haven’t the postal service just announced hover ships are no longer delivering sealed missives?
Have postal bods stop delivering the letter (the last mile at least)? How have letter volumes changed alongside email and social messaging? How has click and collect affected courier services? Could Amazon be ruling parcel mail?
There are indeed lots of questions.
Well, it’s the New Year and I think it’s time for a literature study, this time looking at the humble letter. After all, I have previously delighted and enthralled my colleagues, collecting tens of page impressions by writing about the fax machine. So why not pen and paper?
I’ve been tracing the history of letter writing in numbers alongside the rise of email and social. Are we close to the end of the letter and triumph of online?
Ebay has launched 'Click and Collect' for UK merchants, who will be able to use their own collection services or utilise the click and collect points at Argos stores.
This is to be followed in 2014 by eBay Now, a pilot one-hour delivery service beginning in London.
Amazon lockers and Amazon Collect+ stores are also springing up, as well as many supermarkets allowing timed locker collection of online orders, so it seems the click and collect invasion is gathering pace.
Click and collect (or reserve and collect, or whatever) is becoming ever more popular, to the extent that it is now a vital offering for any large multichannel retailer.
The reason? It fits perfectly with customer research behaviour, and allows retailers to drive footfall into their stores.
The experience must be right to maximise sales, and a new report from ExperienceLab looks in detail at the click and collect experience of major UK retailers.
It's a big report, but I've summarised some of the findings here and pulled out some key tips for retailers...
A recent survey found that fewer than half of the UK's top 50 retailers currently offer a click and collect service for customers. Of those that do, less than a quarter extend this service to mobile.
Given the success of these services, and the rapid growth of mobile commerce, this represents a real missed opportunity for retailers.
Even for those retailers that offer reserve and collect, there is an opportunity to optimise the experience for users and improve revenues.
Here are some arguments for offering this service, and ten tips for creating the best possible click and collect experience...
Despite the importance of a joined up multichannel strategy, fewer than half of the UK’s top 50 retailers currently offer a click and collect service.
A survey by IVIS Group found that a quarter of the companies that do offer click and collect don’t extend the service to mobile customers.
Homebase’s head of multichannel Andy McWilliams recently flagged up the company’s reserve and collect tool as key to its online strategy.
January 1, 2010 doesn't just mark the beginning of another year. It marks the passing of a decade. A decade in which the internet technology really came into its own.
Here's a look at some of the biggest tech events and trends that changed the world in the past ten years.