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Posts tagged with Click & Call

Skype gets businesses to foot the bill with Click & Call

Skype has an interesting business model. The wildly popular internet phone and video service lets people call other Skype users for free, and pay a small fee to dial terrestrial phones. But if everyone started using Skype, the company could put itself out of business. Before that happens, Skype is trying to increase its advertising options.

This week, Skype announced Click & Call Advertising, which converts business phones numbers online into free call links when companies advertise with Skype. Skype might be on to something here.