Posts tagged with Click Fraud

Screenshot of ASOS US Affiliate page.

A dive into the murky, but very important world of affiliate marketing

In 2007 founder and then ASOS CEO Nick Robertson called the affiliate business to order, describing some of its members as “grubby”.

10 years on the affiliate business is bigger, more reputable and driving good ecommerce sales. But it is still a business that is cloaked in a shroud of secrecy and invisibility.

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Flickr user: Michele Hubacek

Disproving the myth about display clicks & conversions

The belief that people who click display adverts are the ones who convert is a popular one but in fact the complete opposite is true – clickers are actually less likely to convert.

The notion that clicking and converting must be related is highly intuitive which is probably why the theory’s proved incredibly persistent.

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Google battles fat fingers

With mobile internet usage skyrocketing, and more and more publishers investing in developing mobile experiences, it's no surprise that expectations for mobile advertising are high.

That doesn't mean, however, that challenges don't exist. One of the biggest: fat fingers, which are producing clicks that consumers never intended but advertisers have to pay for

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Facebook advertiser: 80% of our ad clicks may be bots

Click fraud is an issue that just about every company using PPC advertising like Google AdWords must address at some point. While generally manageable, if you're not aware of it and you're not paying attention, click fraud can be the source of a costly lesson.

Much of the click fraud in the search PPC world comes from rogue publishers, who have an obvious incentive to inflate clicks to boost earnings.

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Just how sophisticated is click fraud? You may not want to know

Click fraud is a real problem for advertisers. Not many deny that. But just how big of a problem is it? If you listen to companies providing PPC advertising services, it's manageable. They've got things under control.

But a click fraud ring recently uncovered by click fraud monitoring firm Anchor Intelligence may lead you to believe otherwise. The size of this ring is remarkable: it employed over 1,000 people, 10,000 websites and 200,000 IP addresses. All told, Anchor Intelligence reports that it generated $3m worth of fraudulent clicks in a two week period of time before it was discovered.

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Analytics fraud for fun and profit

It is ridiculously easy to use Google's personalisation features to 'trick' analytics and bid management packages. If you believe shady folk make money in outsourcing click fraud activity to low wage economies then it's easy to believe the same workforce can be used to make money with this technique.

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Facebook sued for click fraud

Facebook claims that its recent problems with click fraud are behind it but one advertiser is sending Facebook a clear message: your problems are just beginning.

Sports website RootZoo has filed a lawsuit against Facebook in federal district court in San Jose, California and is seeking class action status. The company is being represented by Kabatek Brown Kellner, a law firm with a history of litigating click fraud actions.

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Facebook's click fraud problem

Click fraud is a major issue when it comes to search marketing and big money is at stake.

The source of the most insidious click fraud: rogue third-party publishers who participate in PPC ad networks run by companies like Google and Yahoo and who use click fraud in an attempt to intentionally inflate their earnings.

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Report: click fraud continues its march

Click fraud has always been an issue for advertisers using paid search, but for many, it has been considered a cost of doing business.

So long as campaigns are profitable, worrying about click fraud hasn't always seemed like a priority.

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