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Posts tagged with Click Frenzy

Expert opinion: post-Click Frenzy Australia

Click Frenzy launched yesterday evening but, as the mainstream press seem to be eager to make noises about, the first few hours were hit by technical difficulties, which many consumers found to be a frustrating experience. 

But, what many people are generally overlooking is that there was an unprecedented demand for the event, with reportedly 5% of the Australian population (some 2m users) landing on the Click Frenzy site in the first few minutes – something that seems to have been genuinely unexpected and underestimated. 

We caught up with some industry experts on the frontline of e-commerce in Australia, to get their take on the turn of events…