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Posts tagged with Click Through

How can marketers increase CTR from organic search?

With a playing field increasingly dominated with paid search advertising and local SEO boosted listings, the search engine results pages (SERPS) are becoming a meaner territory for more traditional organic links.

Of course one of the key ways to increase your chances of ranking above the competition is through a comprehensive SEO strategy.

However, just because your webpage has clawed its way closer to the all important first SERP, through a focused and technically proficient adhering to good SEO standards, it doesn’t necessarily mean that searchers are going to click on your link in mighty droves.

Thankfully there are ways and means of making your result stand out from the rest. All it takes is the smallest of visual discrepancies to catch the browsing eye and hopefully increase the click-through-rate (CTR) of your listing.

0 comments
recycle bin

10 emails I have deleted and why

Before we get started, I have two apologies to make: one to every company featured in this blog post (my opinion obviously has little bearing on the success of your marketing efforts), and another for writing a post with a wholly negative premise.

In my defence, it’s often a lot easier to run your own emails against a checklist of ‘do nots’, as it arguably supplies some super-quick fixes.

Anyway, off we go.

25 comments
Starbucks email

10 things I love about your emails (and related arts)

I love emails with clear creative and natty features. I did a post about my love. Now here’s another post.

As a Brucie bonus I’ve included many links to related arts. Get creative and maybe you, too, can yank some love from my inbox.

7 comments