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Posts tagged with Click Through Rate

How can marketers increase CTR from organic search?

With a playing field increasingly dominated with paid search advertising and local SEO boosted listings, the search engine results pages (SERPS) are becoming a meaner territory for more traditional organic links.

Of course one of the key ways to increase your chances of ranking above the competition is through a comprehensive SEO strategy.

However, just because your webpage has clawed its way closer to the all important first SERP, through a focused and technically proficient adhering to good SEO standards, it doesn’t necessarily mean that searchers are going to click on your link in mighty droves.

Thankfully there are ways and means of making your result stand out from the rest. All it takes is the smallest of visual discrepancies to catch the browsing eye and hopefully increase the click-through-rate (CTR) of your listing.


Paid search CTR on mobile increased by 78% in 2013: stats

In the UK, the share of clicks coming through mobile search ads almost doubled in 2013, from 24% in January to 43% in December.

According to the latest research from Marin Software, mobile devices will account for 50% of all paid-search clicks globally by December 2015. 

The UK is ahead of the rest of Europe, where mobile and tablets only accounted for 20% of paid search clicks in 2013.

That being said, advertisers in Europe increased their investment in mobile paid search by 109% in 2013, while UK advertisers increased their mobile paid search spend from 22% to 35%.


Education companies achieve highest average CTR in email marketing: report

Education and healthcare organisations achieve the highest average click-through rate (CTR) on email marketing campaigns, while computer and telecoms companies yield the lowest results.

The findings come from a new report from Silverpop, which measures the CTR as the number of unique clicks in the email message divided by the number of delivered email messages in a campaign.

The report shows that the education sector gets the highest average CTR (5.8%) and its top quartile are also the highest achievers overall (12.8%).

Overall top-quartile performers had click-through rates that were nearly four times higher than the median CTR of 2.3%. In contrast, bottom-quartile performers didn’t even muster 1% click-throughs.

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