Posts tagged with 'click-through rate'
Education and healthcare organisations achieve the highest average click-through rate (CTR) on email marketing campaigns, while computer and telecoms companies yield the lowest results.
The findings come from a new report from Silverpop, which measures the CTR as the number of unique clicks in the email message divided by the number of delivered email messages in a campaign.
The report shows that the education sector gets the highest average CTR (5.8%) and its top quartile are also the highest achievers overall (12.8%).
Overall top-quartile performers had click-through rates that were nearly four times higher than the median CTR of 2.3%. In contrast, bottom-quartile performers didn’t even muster 1% click-throughs.