Posts tagged with Clicks

Mobile's biggest ad challenge: fat fingers?

With smartphone usage skyrocketing in key global markets, one thing is clear: mobile is the future, and the future is here.

Not surprisingly, everyone is rushing to capitalize on the significant opportunities that mobile is creating.

Publishers are trying to make sure they have attractive mobile offerings that produce compelling mobile ad inventory that advertisers are increasingly looking to snap up.

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UK and US retailers benefit from increased search spend

The 2011 holiday shopping season was a banner year for online retail, which broke numerous records. Savvy retailers can pat themselves on the back; the best have become incredibly adept at enticing consumers and delivering a great customer experience.

But they'll probably also want to thank their spend on search according to a new report by IgnitionOne, which found that significant increases in this area for Q4 boosted impressions, clicks and transactions.

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The absurdity of redirect hell

If you had to think of all the adjectives that describe the web, there's a good chance that 'efficient' would be one of them. After all, few tools offer the ability to find information so easily and effectively.

But behind the scenes, the web may be getting less efficient in one area: getting you from point A to point B. That's because of the proliferation of redirects being put into use by some of the internet's most prominent services.

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Will Google Instant harm AdWords and advertisers?

As many anticipated, Google launched major changes to the Google search experience yesterday. That, of course, set the blogosphere ablaze.

A big topic of debate: the impact of Google Instant on SEO. Not surprisingly, some believe that Instant is effectively the death of SEO. Such claims are typical when Google makes big changes, and as always, SEO will simply change -- not die. But that doesn't mean that Instant won't have a negative impact on Google's most valuable stakeholders: AdWords advertisers.

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