Posts tagged with Clickthrough Rate

email marketing

Seven basic email marketing metrics you should be tracking

Email remains one of the most effective and versatile channels available to marketers. 

One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales.  

Each different campaign may have slightly different KPIs, but there are some that are universally applicable.

Here I’ll summarise some of the most important email KPIs that marketers need to be aware of – it’s for beginners, so experts should already be well versed in all of these.

And for further information on how to get more from your email campaigns, download Econsultancy’s Email Marketing Census Report 2014.

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Email marketing benchmarks 2014: how do you stack up?

It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses.

And this same basic desire is what makes industry benchmarks so valuable, as there’s no point trumpeting your 18% email open rate if your competitors are all achieving closer to 30%.

A new email report from Silverpop gives a useful insight in this regard, as it offers benchmark data from nearly 3,000 brands from 40 countries.

Read on to find out how you measure up in terms of open and click rates, or for more information on this topic download Econsultancy’s Email Marketing Industry Census Report 2014.

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