Posts tagged with Clickthroughs

Four ways to increase organic search clickthroughs

Oh, it’s a hard life at the top!

You’ve gotten your client from obscurity to page one for their most important terms. If they are in the coveted number one spot, you’ve explained to them that search engine optimisation is not a race with a finish line. You must continue the good work to maintain the position they are currently enjoying.

As a professional search engine marketer, you know that position in the SERPs (search engine results pages) is not the sole measure of success. Understanding and improving on share of voice, for a particular term can have a tangible increase in organic search visits. Let’s have a look at four different ways to increase clicks on organic search listings...

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Researchers: paid search ads don't get as many clicks as believed

According to popular reports, 25-30% of the clicks search engines generate are produced by paid results. That's a number that seems reasonable on the surface given that paid search is a multi-billion dollar a year business.

But a study titled 'Investigating customer click through behaviour with integrated sponsored and nonsponsored results' in the International Journal of Internet Marketing and Advertising throws this figure into question, and also produces some food for thought when it comes to other common beliefs about paid search ads.

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