Posts tagged with Clorox

Big brands embrace crowdfunding for marketing purposes

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.


Clorox's Twitter backlash shows perils of content for content's sake

Clorox is the latest brand to face a social media firestorm after it posted an image on Twitter of a Clorox bottle made up of emojis with the caption "New emojis are alright but where's the bleach."

Despite the fact that there were no face emojis in the graphic, some Twitter users jumped on the brand, calling the company out for being racist.

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Will Amazon Dash be an ecommerce breakthrough for CPG brands?

When Amazon announced Amazon Dash, a device that lets consumers reorder common household products ranging from peanut butter to paper towels through their AmazonFresh accounts, many thought it must be an early April Fool's joke.

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