Posts tagged with Co Creation

Why co-creation is the next big digital PR trend

Whether it's a leading consumer brand employing a celebrity as creative director or a major B2B tech firm collaborating with a psychologist on a best practice guide, co-creation is a bandwagon that the world's leading brands are rapidly jumping onto.

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How Coca-Cola uses co-creation to crowdsource new marketing ideas

When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.

By using co-creation Coca-Cola was able to generate thousands of new ideas from a global community of creative individuals, giving it a huge amount of content to inspire future marketing activities.

And the drinks brand isn’t the only major business using co-creation. BMW has a minisite that allows people to contribute to its current projects.

So to find out more about why Coca-Cola moved away from the traditional agency model and its on-going work with co-creation community eYeka, I spoke to the Asia Pacific regional director for sparkling and activation platforms Leonardo O’Grady...

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Unilever drops agency, crowdsources TV ad

Unilever has waved goodbye to longstanding creative agency Lowe and decided to ask the public to help create a new TV ad for its Peperami brand.

Campaign reports that the firm is using crowdsourcing site Idea Bounty to attract ideas for a new Peperami ad, offering $10,000 to the winner of the contest. The brief will be published on Friday, and the contest runs until late-October.

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