Posts tagged with Code

What is tag management and why do you need it?

Tags on your website help measure traffic and can assist in optimising your online marketing. 

Tags are integral to most modern marketing tools, from web analytics to retargeting to ad serving to CRM.

Here we’ll be taking a beginner’s look at what tags are, what they do and how you can use tag management to make online marketing less arduous.

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You can't do PPC if you can't code

PPC is complicated. 

There are dozens of interrelated on- and off-site metrics. There are hidden factors like Quality Score and competitor activity.

There are unquantifiable, fuzzy influences like user intent and ad quality. And everything varies by time, device, demographic and location.

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