Posts tagged with Cognitive Marketing

Three bold marketing technology predictions for 2017

As the old proverb goes, it's difficult to make predictions, especially about the future.

Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months.

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Three ways brands will use cognitive marketing

The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.

Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.

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Three factors driving the future of customer engagement

While many marketing functions are now being assisted by algorithms, one area seems to be immune to automation - customer engagement centres.

According to recent reports, contact centres currently employ millions of people globally and are set to grow by 10% annually until 2019 at least.

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