Posts tagged with Collective Intellect

Oracle continues social shopping spree with Involver acquisition

Many businesses may have little idea what their social media marketing and ad campaigns are producing in the way of ROI, but by and large companies continue to up their investments in social.

That has created a booming business for firms that popped up to help companies manage and track their social campaigns. A booming business that caught the attention of some of the biggest names in tech.

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Oracle purchases social media monitoring firm Collective Intellect

Another day, another social media marketing acquisition.

Two weeks ago, Oracle announced the purchase of social media marketing platform provider Vitrue. Yesterday, Salesforce announced that it's acquiring Vitrue competitor Buddy Media.

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