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Posts tagged with #Cometo Jump

Your top ten multichannel marketing challenges

JUMP LogoOn October 12th, Econsultancy will be welcoming over 1,000 marketers tJUMP, our Joined-Up Marketing and PR conference.

As part of the run up to the event, now in its second year, we asked Twitter users to tell us about the problems they’ve faced when attempting to run multichannel campaigns, using the #CometoJUMP hashtag.

As an incentive, we assembled a great package of prizes for the most interesting or relevant tweet.

The results showed that marketers face a huge variety of challenges as they try to track and optimise for customers who routinely interact with multiple touchpoints both on and offline before purchasing. We also uncovered recurring themes that may be slowing progression towards fully integrated marcomms.

In addition to the winning tweet, I thought it would be enlightening to run through ten of the best entries here and check out some of the issues we’ll be covering at JUMP this year.