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Posts tagged with Comic Books

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Q&A: Adri Cowan, social media manager at Marvel

How can a 75 year-old company, whose very business is completely ingrained in traditional print media, remain relevant and engage with its audience in the digital age?

I asked this question last month in How does Marvel Comics use social media?

Marvel has played a huge part in the push to build a bridge between print and digital content since mid-2012, through innovative app design and comprehensive online and offline access to its brand new and vintage comics.

Marvel has also shown incredible skill in rebuilding its own brand through the expert creation of content and marketing this huge amount of content online, through its various and well-tailored social media channels.

At the helm of all of Marvel's social media activity is Adri Cowan, who I talked to today about her role within the company, Marvel’s social strategy and its plans for the future.

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How Marvel Comics uses Google+, Pinterest, Instagram and Twitter

Although founded in 1939 as Timely Comics, the modern version of Marvel Comics that all fanboys know and love today was launched in 1961. With Fantastic Four, Spider-man, Avengers and X-Men all first appearing on comic book pages in the first half of the 60s.

With the arrival of the digital age, the expectation was that this 75 year-old company, whose very business is completely ingrained in traditional print media, would just be left to wrinkle and brown like the early-90's Ghost Rider comics I have boxed away in my attic.

However this has been far from the fate of mighty Marvel! (I can get away with exclamation marks here because I’m writing about comic books).

Marvel has played a huge part in the push to build a bridge between print and digital content since mid 2012 by revolutionising the way comic books are consumed, through innovative app design and comprehensive online and offline access to its brand new and vintage comics.

Marvel has also shown incredible skill in rebuilding its own brand through expert content marketing and becoming a peerless heavyweight in the summer blockbuster market.

How does Marvel market its huge amount of content online? Through its many and varied social media channels each offering unique content, tailored to the respective platform.

Let’s take a look at how Marvel uses Google+, Pinterest, Instagram and Twitter to ‘make everyone’s Marvel’.

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DC Entertainment rebrands with interactive logo

Rebranding is never easy. A company's visual identity is extremely important, and established companies can risk a lot when they make changes, making change challenging.

Such a challenge was faced by DC Entertainment, which yesterday unveiled its new brand identity. The iconic comic publisher, whose fictional characters include universally-recognized figures like Superman and Batman, was founded nearly 80 years ago. But you wouldn't know that looking at its new logo.

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