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Believe it or not, a 16-year-old and his or her 56-year-old father are part of the same generation.
This generation isn’t defined by age. Rather, its members share the same attitude towards how to apply digital technology to their most mundane, everyday tasks – from finding a parking spot or the latest news headlines, to their food orders and package deliveries.
What really stands out is their shared view on shopping and commerce. They prioritize convenience and value an experience that extends far beyond the traditional path to purchase.
Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at Seedcamp Week London, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks, learning, and capital raising.
The 28 startups taking part were getting ready to shake up a variety of sectors, from music, retail and design to healthcare, property and more.
I didn’t get to meet them all but I did spend time with two that are creating new digital marketing tools which piqued my interest.
If Australia wants to take a leadership position in the increasingly global and digital economy, corporations and corporate leaders must make changes to their business plans and direct their resources accordingly.
This view is expressed in a recent report co-produced by Telstra and Deloitte Digital, which discusses the expected growth rate of the Australian digital economy and highlights the best ways for corporations to cope and respond to the change that will come from this.
Following on from last year's round up, I've gathered together ten more excellent infographics which show how mobile is changing the face of digital marketing.
Topics covered include global usage trends, mobile search, mobile email, and the growth of mobile commerce.
Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...
How well do you understand the needs of mobile searchers, and are your campaigns capitalising on the growth of mobile?
Mobile email is big, and getting bigger. By 2015, more US internet users will access the web through mobile devices than through PCs.
The mobile email numbers are even more indicative of a seismic shift in web behavior. comScore found that while web-based email declined significantly throughout 2010, mobile email surged 36% from the prior year.
As consumers are increasingly browsing, shopping, and interacting with brands on the go, mobile commerce presents a powerful opportunity.
Social commerce is a term that’s been around for a while now, and it isn’t going to go away anytime soon. But there still seems to be some confusion within the industry about what it is and what it means.
I’ve dug out a handful of presentations that cover the main facets within this specific, rapidly-evolving area of e-commerce.
I’ve previously ranted a bit about how Facebook is driving forward a large element of social commerce, but I’ve always found that it helps to provide evidence for any argument.
Consequently, I’ve compiled a rather large list of companies who are using Facebook to sell products...
Recent statistics have proved what we all know: the mobile consumer is rising. In 2010 smartphone purchases increased by 72.1% and a week doesn’t go by when we hear of retailers launching mobile commerce sites or mobile initiatives revealed.
It seems there is consumer demand for mobile services but understanding the mobile consumer psyche is confusing.