Posts tagged with Commercials

RIP: The Priceline. com Negotiator

William Shatner is probably best known for playing two roles: James T. Kirk on Star Trek, and The Negotiator in Priceline.com commercials.

James T. Kirk will live forever in the minds of Star Trek fans, but The Negotiator is dead after plunging off a bridge in a bus in the process of saving a family.

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Ad wars: AT&T forced to fight Verizon on its own

When Verizon went after wireless competitor AT&T with a "There's a Map for That" commercial showing AT&T's inferior nationwide 3G coverage in the United States, AT&T was caught off guard.

Its response: file a lawsuit. The justification: AT&T believed that the map was deceptive and that consumers would not understand that its map excluded areas where 2G coverage is available.

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